INTERVIEW with the designer Omar De Biaggio
Among all the collections you have designed, could you tell us how GIOTTO was born?
The name of the chair is a clear reference to the Florentine artist Giotto, who proved his ability by drawing a perfect circle freehand, without the use of a compass. Giotto’s “O” is precisely the concept on which this idea is based: a regular geometric construction, a circle, a curve and 4 lines, gives shape to the chair.
In your opinion, is there a difference in the design of a product for residential use and for the contract market? Where do you see GIOTTO?
The two sectors are now equivalent in terms of need: the private user has more and more a refined taste and carefully researches the furniture for their home. At the same time, hospitality locations are also looking for a product that satisfies the customer’s eye and helps create a well-defined atmosphere.
Giotto was born first of all as a concept of extreme versatility: therefore it can satisfy both market segments. The structure is available in all the colors of the RAL and Pantone range, the seat and back can be upholstered with a wide range of coverings from technical fabrics to the finest leathers.
In the world of these combinations, the architect or interior designer can create an object that blends in with the target of the project.
Is it difficult to design a beautiful chair?
I would say yes, by now the chair has become a design object where styles and shapes can be interpreted and there is strong competition from designers who aspire to sign the product with their own name. It is even more difficult to design a chair that can stay on the market for long time.